The competition to attract Amazon H2 and its 50,000 jobs is reaching a fevered pitch. Some experts have suggested the total value of the incentive deal will reach $5 billion ($100k per job) or more. Amazon has even stated that it expects a massive incentive deal. Some jurisdictions will undoubtedly waive all corporate taxes – income, sales, property, etc. and also offer some kind of personal income tax rebate (i.e. a grant to the firm based on how much personal income tax is expected to be generated).
As I have said before this amounts to lottery-mania. All the Governor ‘war rooms’ established and all the gimmicks (remember the town that renamed itself Google on a temporary basis to attract that firm?) will end up being a fun distraction (and a costly one).
May I suggest, as an alternative, that you consider attracting Facebook instead.
Facebook has already announced it will be hiring several thousand new staff to monitor content and one expert suggested this would only be a drop in the bucket – he indicated 10,000 or more may end up being needed around the world to ensure all that fake news you click on or like is put into context or deleted outright (did Bill Murray actually benefit from New Brunswick’s legendary kindness?).
New Brunswick has a cybersecurity cluster. It has a long history with back office and customer interaction centres. It is rapidly boosting its immigration to ensure a future pipeline of workers. It is almost a certainty that a 1,000 person Facebook cybersecurity/content centre would thrive here. As a cherry on top the NBCC and CCNB would be thrilled to churn through hundreds of graduates from a customized content moderation/security training program.
After all, like the lottery, winning $100 million would be nice but the free tickets, $10 and $100 prizes are in large part what keeps us coming back for more.