I got my stats for this blog over 2010 last week. There is some interesting data. The blog received 38,472 visits over the year of which there was a bit of an upward trend after I starting writing for the Globe & Mail Economy Lab. The numbers are down from election years (or the era of the NB Power proposed sale). I also think the longer term trend towards micro-blogging will hurt sites like mine. It’s hard to put a chart into 140 characters. Still, nearly 40,000 over the course of the year doesn’t seem too bad.
I get more visitors from Freddy Beach than anywhere else – 64 percent more than the next nearest source – Moncton. Despite my twice a week column in the TJ, Saint John is a distant third in blog visitors – at 75 percent fewer visitors compared to Freddy Beach. Toronto, Ottawa and Halifax pull up the rear.
I got a little kick out of one stat. The average time spent on the site is around one and a half minutes which I hear is about normal for a site like this but my readers from Waterloo spent an average of more than 4 minutes – well above everywhere else. I immediately recognized this as Mikel and his long, winding responses to my posts (he is from Waterloo, I believe). Torontonians are the least impressed – leaving on average after only 55 seconds.
The last interesting stat is the fact that the majority of folks come to the blog directly – either by typing in www.davidwcampbell.com or through their favourites. Second place is a good search. An increasing amount of hits come from Twitter but not as much as I would have thought – only about 1,000.