This guy says that 418,700 New Brunswickers are on Facebook. I will be interested to see his methodology when the report comes out. There are about 750,000 New Brunswickers but 73,000 of them are nine years old and under. Another 81,000 are over the age of 75. This means that unless lots of Grannies and babies are using Facebook, about 70% of New Brunswickers have a Facebook account.
We know from the latest Stats Canada data that 30% of New Brunswick’s 330,000 households do not have the Internet (the lowest percentage, by the way, in Canada).
If we take a leap and say that very few people in a household with no Internet would have Facebook accounts (this is a stretch – they could have Facebook and use it at the library or they could have a smart phone….) – that would mean that just about 100% of New Brunswickers of age (and under 75) and with the Internet at home has a Facebook account.
Given that there are two people of age in my home without Facebook accounts, this is unlikely.
So, I wait with anticipation to see the results of this study.