I was in a large bookstore in Sao Paulo last week and I picked up the tourism guide for Canada that was on display there. It was a whole book on Canada (large magazine format) with a couple of hundred pages. There were whole profiles of Quebec, Ontario, Alberta, BC, and many sub-regions in those provinces profile.
Nary a mention of New Brunswick in the whole document except for the one map:
I don’t know if you can see that but it reads “News Brunswick”.
I realize that Brazil is not a top tourist market for New Brunswick but there needs to be some way that we can ensure at least basic information on the province is right.
I know the Tourism dept. spends several hundred thousand on market research, tourist surveys, market assessments, etc. each year. Might be a good idea to spend a couple of hundred to purchase the top tourism guides in top international markets to make sure that if NB is mentioned at least they get the spelling right. They could order most of these publications online.
They may also want to spend just a few bucks contacting these publications to see if at least some basic information on New Brunswick can be included.
Just a thought.