I see in this article that the City of Toronto is relaunching its economic development agency (formerly known as the Toronto Economic Development Corp.) as Invest Toronto. Invest Toronto’s mission is to market and promote the city in new and imaginative ways, especially to foreign investors. Kind of interesting considering I have heard a number of economic development agencies in the Maritimes talking about taking the emphasis away from promotion and investment attraction.
What do you think? Will Enterprise Chaleur ever be rebranded as Invest Chaleur? Nah. Business New Brunswick as Invest NB? Nah. ACOA as Invest Atlantic Canada? Nah.
Maybe we can learn a few things from our friends in T.O.