I blogged about this before but I didn’t put the website.
This has received national and international press and one expert calls it “a brilliant use of social media.”
But as usual, the media needs to be ‘balanced’ and dregged up a couple of people to complain. Last year’s Calgaria campaign, that was meant lure Bluenosers back home from Alberta, joked that Maritimers who think they’re enjoying life in Calgary are delusional. It was pulled after people complained.
I like some of Nova Scotia’s innovative approaches to this stuff. It’s quite creative.