I see that NSBI has attracted two IT companies in the past week. One is based in New Brunswick and the other in Ottawa. I think the key to these jobs is simple. One, they are at salaries well above the call centre sector and two, they are the kind of jobs that people will move back to the region to take.
That’s a key point. If much of the future labour market is based on attracting people to New Brunswick, there have to be jobs here that will be attractive for people.