Biofuels in the ‘Chi?

If this is for real, it sounds very promising for the ‘Chi.

A Fredericton-based company has submitted a bid to purchase UPM’s New Brunswick operations for a $1 billion project to produce bio-fuel. In an exclusive interview with the Miramichi Leader a highly placed source with Arcadia EcoEnergies said the project could potentially employ 1,500 people producing bio-diesel and Jet B fuel as well as byproducts created by the refining process.
Question: Why leak this to the press? Are they looking for some massive incentive from the provincial government and looking for the union/public to lean on their MLA? Is the technology to produce biofuel from cellulose at the stage where a firm can make money?