Attracting digital media development

PwC is nice enough to provide us with a list of all digital media and animation incentive programs in Canada. BC, Manitoba, PEI, Nova Scotia, Quebec and Ontario all have lucrative incentive programs to promote this industry in their jursidiction (check it out some can be very lucrative).

New Brunswick has no programs according to PwC.

I think this is a bit of a shame. New Brunswickers are a creative bunch (IMO) and this type of work can be done anywhere (think FatKat). The wages are higher as well and most people find the work engaging (based on what I read on this).

I am not saying that incentive programs are the only thing that matters but if Ontario is dangling millions or PEI or Nova Scotia in front of companies, it’s hard to be competitive.

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0 Responses to Attracting digital media development

  1. David Campbell says:

    Note to the anonymous poster. I do not allow posts with the word ‘moron’.

  2. mikel says:

    What an oxymoron! How about that? Anyway, this type of research is well worth the effort, at least in understanding government. The fact is, from the point of view of your government, incentives ARE just about the only issue. There are lots of ‘types’ of economic development, but as NBT continuously points out, the big one of ‘low taxes’ doesn’t apply, at least not across the board. It’s clear SOME corporations are getting a walk, but it must be because of the tax code specifics, otherwise, more than 3% of the budget would come from there.

    However, you certainly can’t do economic development without a plan. You can’t base it on a team, no matter how good, to sell the chaasis.

    So when there is NOTHING for an industry, its no surprise that the industry flounders. And again we can tout the success of the ED theme of favouring local boys over foreign multinationals, because these creative guys clearly succeed ‘in spite of’ government policies. Well, fatkat may now be different because they are getting money from both levels of government. But clearly with their new international contacts these guys are in Miramichi because they WANT to be.

    Why this is important is because when you first started this blog I posted a ‘theory’. The theory was that the provincial government doesn’t WANT economic development of this kind. Sure, one or two fatkats may be ok, as long as nobody pays attention. However, in order for the government to ‘sell’ New Brunswickers on highly dangerous, often self defeating, and speculative legislation for their MAIN project-energy, they CAN”T have success elsewhere.

    Can you imagine if tomorrow the government announced a ten thousand dollar award to any group of students who came up with an animation, and had a section of their website devoted to showing all of them? Or even just linked to youtube? Imagine if animation got even one tenth the attention of energy or self sufficiency? FatKat alone employs one tenth the number of people who will be employed at the refinery.

    In other words, there is a political reason WHY there are no incentives. NO government is that retarded (I was about to say ‘moronic’), they know all about different industries all over the world. That is exactly what you are up against. Sorry, no time to edit.

  3. mikel says:

    I had heard of the NBIF entrepreneur challenge, but what I was talking about was more specifically for the arts. The link was quite interesting, however, to jump on David’s nasty train, none of those ideas have any real ‘need’ of a challenge and ‘subsidy’. To go along with NBT’s train of thought, IF these were marketable ideas, then the market will respond one way or another.

    NBIF could also save some money just by linking the entrepreneur site to the CBC’s ‘Dragon’s Den’, which would give the contest MUCH more publicity. Personally, I’m pretty cynical and suspicious that their winner turned out to be a GPS system for herbicide spraying. New Brunswick is virtually the only place left in North America that even ALLOWS aerial herbicide spraying, so talk about a product going nowhere. The second prize went to the restaurant table media idea, something that a marketing team was pitching back in my schooling days. Those have been readily available to restaurants for decades.

    What I’m talking about is animation. Specifically because while young adults may no lots about their ‘craft’, they know nothing about the ‘business’ end of it. And that’s the problem. If you go to animation school in miramichi, you learn to create, you don’t learn ‘how to succeed in business’. THey may have business courses, but there simply isn’t the expertise in this field in the miramichi to make it applicable.

    But mostly that was just an example. A government with huge resources that can’t even be bothered with general mundane ideas that would cost almost nothing but have a very good chance of succeeding certainly can’t be counted on to push that industry-as David’s post shows.

  4. richard says:

    “New Brunswick is virtually the only place left in North America that even ALLOWS aerial herbicide spraying”

    Not sure that’s true; aerial application is fairly common. There is quite a bit of commercial interest in GPS systems in order to improve application precision.

    As far as business in ‘craft’ schools, the NB school of craft and design in freddy beach has a method for teaching students the business side of crafts, and a track record to show it works. I’d be surprised if the same thing wasn’t being done in the miramichi school.

    I’m doubtful that there is a conspiracy to ignore non-energy development; it is far more likely a combination of a government that made too many promises and now is scrambling to show ‘success’ plus the limited amount of prvince-wide lobbying that has taken place in favour of these types of enterprises.

    ” IF these were marketable ideas, then the market will respond one way or another.”

    That is often not the case. The market won’t respond unless the product is ‘marketed’ first. Publicity from these types of awards help make these products marketable.