A little local chutzpah

You have to admire the pluckiness of Truro, Nova Scotia. They’re on a bit of growth curve and they have been running billboard advertisments in Moncton for quite some time. The first round of ads talked about Colchester County as “Where Business Moves” and this new round is about Colchester County as “Where People Move to”.

I haven’t worked with the folks at CORDA in a while but I was impressed when I did a few years ago.

They are doing a few smart things:

1. They have integrated business attraction and people attraction into their marketing. This is the approach now taken by leading economic development organizations.

2. They have integrated business attraction and people attraction into their ED efforts. If they can show business a demonstrated ability to attract people, it will be far easier to attract business.

3. They are leveraging their hub status at the centre of the Halifax-Moncton Corridor.

It’s easy for smaller, rural regions to sit back and wait for the province or feds to drop a few fat plums in their laps. But that is happening less and less these days. Even small communities need to take more control over their economic development and I applaud Truro and Colchester County for their efforts.

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0 Responses to A little local chutzpah

  1. Anonymous says:

    This has nothing to do with the post above, I just thought you might want to check out page one of the Irish Times today, under ‘breaking news’for something discussed before.


  2. David Campbell says:

    Touche. I’ll call a spade a spade.

    Unicef says Irish child poverty among worst

    But in my limited defense, I heard a rousing debate on this study on the BBC this morning and suffice it to say that Ireland vigorously disputes these findings.

    If I had more time, I would review this report in detail. It also looked at child ‘well being’ – a more subjective measure and determined that Canadian kids have a higher measure of ‘child well being’ than most countries.

  3. Anonymous says:

    I didn’t look at the study either, it just jumped out at me. When Unicef says it, then it’s at least more likely to have more objective measures than, say, a study from a government, unless the group doing the study just happens to have an axe to grind with Ireland. That would be strange, but not unheard of. I’m not surprised that they would ‘vigourously dispute it’:)