Comin’ back up the road: Part 145

Premier Bernard Lord has announced a campaign promise to attract 2,500 former New Brunswickers back to the province.

Lord says the four-year repatriation plan would build on one his government put in place in 2003. He says the original goal was 300 people, but so far more than 800 have returned to New Brunswick.

Is there a statistic coming out of the government, just one, that isn’t hiding a less than rosy secret? Exports? Jobs? Public Finances?

Now, repatriation. Lord has brought over 800 people back to NB through this highly successful repatriation effort.

The result?

According to a government web page, last year saw largest net out-migration since 1998.

So, in a nutshell, you launch a repatriation program and more people leave.


For a satirical view of the 2003 repatriation strategy, click here. It may be rude but the underlying reality holds.

This entry was posted in Uncategorized. Bookmark the permalink.

0 Responses to Comin’ back up the road: Part 145

  1. startupfinanceguy says:

    As someone who worked on the ‘J’y reviens, j’y reste’ campaign in Nortnern New Brunswick in 2002-2003, I don’t believe the stats given yesterday. The campaign I worked on attracted 4-6 to come back, and then leave. I have heard similar results for the Lord campaign. *Those visiting their parents over the holiday don’t count* The roadshow to repatriate ex. NB workers never had more than 50 attendees per location and yes, the attendees just there to meet New Brunswickers over MooseHead beer and then go back to living just fine outside NB.

    The cost of those two campaigns is public info and was a good initiative: but without hope as NB is in a much sadder state than when they left. A real good PR stunt to show that something is getting done. As a consultant with startups I see the net decline of good talent willing to invest and risk starting a venture in this ‘passive’ economy.