Finding our niche
I will be attending the Worldsourcing conference in Halifax next week. I am very interested to discuss and develop further this notion of Atlantic Canada wedging in as a ‘nearshore’ component of the onshore, nearshore and offshore global business model. It is clear now that companies looking to employ a global model cannot completely offshore all business functions nor can they afford to keep broad business functions in high cost markets.
I have been talking about the notion of nearshore for years as have many others. However this idea of integrating near and offshore is a novel concept and I hope we hear about it at the conference. Specifically, New Brunswick companies being part of a global solution that may include India or China or other offshore locations.
We tend in Atlantic Canada to sit back and let change come and smack us in the face. I prefer a model where we go out and join this new global reality to the benefit of our companies and our region.