I ran into someone at a supermarket recently and he said “You study this stuff. How can this place be so busy at 11 am on a Friday morning? How come people aren’t at work?”
It’s actually pretty simple.
Depending on where you live in New Brunswick – only around 50 to 60 percent or so of adults are in the employed workforce. Of that 50 to 60 percent or so, a very large chunk work shifts or work part time. In addition, between 10 to 15 percent work for themselves and have more flexibility (which is why I was at the aforementioned supermarket at 11 am on a Friday).
So, at any given time during the work ‘day’ (9-5), you could have as low as 30-40 percent of the adult population actually at a formal ‘work’ job. That means the other 60-70 percent are out shopping at Costco.