What’s the value prop?

I see that the State of Maine is running tourism ads on Canadeast.com.  What I don’t understand is the words and pictures look exactly like New Brunswick.  Why would people want to go to Maine to cross country ski, walk in the woods and stake on ponds?   There must be some niche ideas they can pitch…..

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2 Responses to What’s the value prop?

  1. You can do it while armed…?

  2. derek says:

    how about, “its cheaper”. :)

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