I had an interesting conversation yesterday with the owner of a small but growing computer animation/games development firm located in the province. We were talking about his industry in New Brunswick and opportunities for growth.
We talked about the example of Boulder, Colorado which has built up a very strong base of high tech industries (biosciences, IT and aerospace) in a fairly remote place (relatively speaking).
I think they do just about the best job of integrating quality of life as a business attraction feature of any place I have studied. Reading their promotional materials, you would want to move there – and you would be sure that you could attract top notch employees there too.
The old line from the 1990s that quality of life is a secondary consideration because the guys making the decision about where to invest will not be relocating – is losing its resonance. Companies now know that being in a location that can attract people is fundamental to long term success particularly in knowledge-intensive industries.