I just read the Globe & Mail story on the CBoC report on magnet cities. I read five or six of these comparisons each year and you can poke holes in the all. Consider the MacLean’s crime report which has ‘Codiac’ listed as a city in New Brunswick with low crime rates.
I’m going to download and read the full report but based on the G&M report, it seems straight forward enough. They have a few rather blunt metrics to evaluate cities and then they compile and score.
It’s good to see St. John’s ranking high on a report such as this.
Look, a magnet city is primarily a city that is magnetized. If you have good paying jobs people will move to your city. I did a focus group in Charlottetown a couple of years ago and there were Phds from Israel, the UK, the US and India – all thrilled to be on the Island because they were in rewarding research careers either in animal science or nutraceuticals. That doesn’t make a report like this but it is factual.
Looking backwards – and saying because you have a high ratio of Phds in the workforce is a sign you are a magnet is one measure but not necessarily a particularly good one.
Smart cities will look carefully at reports like this and instead of reflexively casting it aside will take learnings from it. This is not MacLeans and the CBoC doesn’t have Codiac as a magnet city.