One of the oldest tricks in the advertising biz is to develop ads that are so interesting and innovative that you get a pile of media coverage thus doubling or more the impact of the advertising.
The other thing about Nova Scotia is that they are becoming quite creative in their advertising.
And that buys them a full story in the LA Times.
This is kind of my mantra. If you don’t have anything, make something up.
Yes, but can they “Be…in this place”?