Preaching to the choir

From a press release today:

The Government of New Brunswick has launched a campaign to encourage newcomers and current New Brunswickers to “Be In This Place and visit NBjobs.ca.” The bilingual campaign will feature the success stories of seven New Brunswickers who are either immigrants; former New Brunswickers who have returned; or New Brunswickers who have decided to stay in the province.

The campaign will consist of a series of television and online advertisements, running in New Brunswick until March, that will direct the audience to NBjobs.ca, an online job bank featuring hundreds of jobs in a variety of careers.

“One of the key components of population growth is getting the message out about what it is like to be in New Brunswick and what opportunities exist here,” Byrne said. “In our population growth strategy, we made a commitment to doing a better job of marketing our province. With this campaign, we are fulfilling that commitment.”

When they target the tourism advertising to New Brunswickers, we are told that is to keep NB tourist dollars here. But if they are ‘marketing our province’ why are they running the ads in New Brunswick? Marketing to ourselves?

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0 Responses to Preaching to the choir

  1. Anonymous says:

    Why the Irving job site,whats wrong with the government website.
    Oh I get it,the 200,000 will go to the Irving company to promote what they have already been promoting?

    http://www.jobbank.gc.ca/Search_en.aspx

  2. Anonymous says:

    As the cost of goods escalate in NB ,this is the info you need to know to avoid the obscene prices and tax in Canada so seriously wasted.

    Upon full implementation of the U.S. WHTI on June 1, 2009, Canadian citizens will be required to present one of the following valid U.S. WHTI-compliant documents when entering the United States by land:

    a passport; or
    a NEXUS card; or
    a FAST card; or
    a B.C. EDL or an EDL from another province or territory where a U.S.-approved EDL program has been implemented.

  3. Rob says:

    As an aside, my neighbour just moved to Alberta for work, giving up his job in Fredericton for double the salary out West. He'll be flown home every three weeks to see his wife and kids.

    My father-in-law has been doing this type of work out of Newfoundland for thirty years. No amount of advertising is going to keep people here when pay is so high elsewhere, especially when you can have it both ways by working out west & living in NB.

  4. Anonymous says:

    I particularly enjoyed the video for the promotion. Shawn Graham is evidently a “close talker”.

  5. nbt says:

    But if they are ‘marketing our province’ why are they running the ads in New Brunswick? Marketing to ourselves?

    Encouraging NBers to tour their own province was something Lord started back in 2005. I believe it was motivated by the fact that outside tourism (from the US) had dropped considerably after 911, not to mention, rising gas prices.