Want a high level view of the difference between the New Brunswick and the national economy? Take a look at the employment by industry data. The chart shows the number of workers by topline NAICS industry code per 1,000 workers. You will note that New Brunswick has considerably fewer manufacturing workers but the most stark differences are in the so-called FIRE (finance, insurance and real estate) industries (26% less employment in NB), professional and scientific services (38% less) and arts, entertainment and recreation (29% less in NB).
On the plus side, we have 38% more employed in public administration and 15% more in health care (two high wage industries but public services).
You may of course be wondering why we have 52% more people employed in “administrative and support, waste management and remediation services” than the national average – a whopping difference. You can thank Frank McKenna for that. By a weird little twist of fate, call centres were dumped into that NAICS code because frankly they didn’t know where else to put them. That’s the impact of the call centre industry in New Brunswick.